Roughly 75% of mobile app ads are just promoting other apps

October 9, 2014 |

Have a look at your smartphone apps. Notice anything peculiar about the ads? In the majority of cases, the only things they’re advertising are … other apps. Estimates vary, but analysts say a significant majority of ads in mobile apps simply promote other apps. Karsten Weide, an analyst with IDC, pegs the total at between […]

Category: Technology

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